Those of you who have read our blog before will have heard a lot about SEO and how important it is for companies to have knowledge in this area. But something that we haven't talked about as much here on the blog is SEM and SEA. In this post, we'll clarify the concepts and explain the difference between them, and of course, tell you how you can go about learning more about the subject. We'll also cover an excellent solution for those who don't have the time to get into new areas of expertise - read on for the tips!
SEO - or search engine optimization - in short means optimizing a website or content on social media, for example, for keywords, to rank higher on Google or other search engines. Using keywords can help you to be seen on Google, and become the customer's obvious choice. When a customer searches for a phrase or word on Google to find a product or service, they will almost always choose one of the first three options that come up. These three are almost always the ones with the most search engine-optimized websites, with the right content and the right keywords for their industry. They are also the ones that will be the leaders for your industry, simply because they are the most visible.
Of course, there are more things involved in SEO than just knowing which keywords to use. You need to know which keywords are most popular in your industry, how much volume each keyword has, and how much competition you have to rank for that particular keyword. You also need to know how to implement that keyword in your content in the best possible way to get noticed.
SEM - or search engine marketing - means marketing yourself using search engines. It can involve using SEO to gain visibility and organic growth, or paying for ads that make you visible on Google
SEM is actually a collective name for both SEO and SEA, i.e. search engine advertising. It means using keywords in your ads to combine an organic, and a paid growth. All these fields and terms are basically about the same thing - using keywords to increase your digital presence. So there is not a huge difference between the three concepts, except that there is a distinction between paid and unpaid methods of marketing.
SEO- Search Engine Optimization also takes time to achieve results and lasts long-term, unlike SEM- Search Engine Advertising which gives immediate results and lasts only as long as ads are paid for.
Becoming good at SEM, SEO & SEA requires that you get into the subject and learn how it works. There are plenty of books that explain the approach in detail, and it's simply too much to cover in one blog post. But basically, you need to understand keywords, understand the tools used to find keywords, and also understand the reporting that these tools give you.
Becoming good at SEM, SEO & SEA requires that you get into the subject and learn how it works. There are plenty of books that explain the approach in detail, and it's simply too much to cover in one blog post. But basically, you need to understand keywords, understand the tools used to find keywords, and also understand the reporting that these tools give you.
In addition to understanding this, you also need to learn how to create content that is search engine optimized. It's not rocket science, but it does require you to be familiar with things like the optimal length of text, optimal use of keywords, and how many keywords to use in text and where to include them. In other words, there's a lot to learn, and new tools and new methods for how to best apply SEO are constantly emerging. But it may be wise to stay up to date and try to learn some of it anyway so that over time you can start producing content and ads that benefit your business.
For those of you who may not have time to start studying SEO books, there are other ways to get visible online. The best way to optimize your website and content for search engines is to hire a web agency to help you. Robot Code is a web agency with expertise in SEO and we already know everything you need to know in SEO. This makes us a great choice for those who are looking for a web agency in Gothenburg that can take your business to the next level.
In addition to working with SEO, we also have expertise in several other areas. We work with app development, web development, IT, design, and e-commerce. In other words, we are a full-service web agency in Podgorica that helps clients achieve the results they want and optimize their digital presence daily.
If you run a business and would like help with SEO, or any of our other areas of expertise, you are always welcome to contact us. We can arrange a meeting together to tell you more about us and how we work - and of course what we can do for you. Contact us today if you're interested in hearing more!