What is SEO and how does it promote your business?

If you run a business, are familiar with marketing or have worked in similar professions, you are probably aware of what SEO is and how important it is for businesses today. At Robotcode, we work every day to help clients across the country optimize their websites, digital presence, and content for SEO. To give you a little more meat on your bones, in this post we thought we'd bone up on what SEO really is, and why you as a business need SEO.

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There are several ways to use SEO. In part, you can use SEO in your blog posts, on your website, or in your product descriptions. But what many people may not know is that only the first 3 results on Google for a search are the ones that draw traffic and in turn customers.

What is SEO?

To get a better understanding of SEO and why you as a business owner need it, it is of course essential to know first of all about its meaning. SEO stands for search engine optimization, or search engine optimization as it is called in English. In short, it means optimizing your company's content to increase its visibility on Google and thus rank higher in searches.

There is a kind of algorithm behind SEO and how it works. To become good at SEO and understand how to use it to increase the profitability of a business, you need to understand the algorithm and how SEO works. It may sound difficult, but it's relatively easy - you just need to have some understanding of the different parts that play into the equation.

How does SEO work?

There are several ways to use SEO. In part, you can use SEO in your blog posts, on your website, or in your product descriptions. You can also use SEO in advertising, drawing traffic from keyword ads. Keywords in particular are something you need to have a good handle on when talking about SEO. Keywords are the cornerstone of SEO.

A keyword is a word or phrase that people (i.e. potential customers) search for when looking for something on Google. It can be anything, perhaps "web agency in Gothenburg" or "lawnmower cheap". Or why not "best sushi Stockholm". We search for these phrases to find something, of course, and one of the results from these searches often becomes the one we choose when we want to hire a web agency, buy a new lawnmower or eat sushi in Stockholm.

But what many people may not know is that only the first 3 results on Google for a search are the ones that draw traffic and in turn customers. Virtually no one chooses to click on results other than the first 3 they see on Google, as it takes too much time and energy for the searcher. This means that it is easier to get organic growth with a natural flow of customers without advertising, if you are in a high rank on Google!

How to rank higher on Google?

This is about where you start to realize the importance of SEO, but it's also where many businesses get confused - how will they manage to rank higher then? This is exactly what we at Robotcode can help you with. We are experts in SEO and work daily to help businesses in the UK succeed in their goal of ranking higher and increasing their visibility, and therefore their profitability. You are always welcome to contact us if you also need help with your SEO.

But to put it as simply as possible - ranking high on Google is basically just about your use of keywords. And it may not sound that hard, but there's a certain difficulty there too. You see, you don't just need to write copy on your website, you also need to know what meta tags, meta descriptions, alt text and tags are. You also can't use too many keywords in the same text, and it's important that they're spread out. And of course, you need a tool that allows you to keep track of keyword traffic and your position on Google in real time. 

We understand that it sounds difficult. It's not easy to explain a whole world in a blog post - but we've tried to give you some meat on the bones so you understand how important it is to know something about SEO, and how important it is for your growth and profitability to hire a web agency Gothenburg that can help you to search engine optimize your digital presence.

Why do you need SEO?

Hopefully this question has already been answered for you reading this post, but we'll give you some additional information to reinforce the claim. Using SEO can be compared to advertising, but in an organic way. By becoming an expert in SEO and using it to be seen, rank and grow, you can bring in new customers and new prospects in an organic way that doesn't require expensive advertising or online promotion.
SEO gives you as a business great opportunities to reach more customers, create better visibility and of course maximise your profitability. The more potential customers who see you, the more potential customers you get - right?

So how do you go about getting good at SEO? Of course, you can educate yourself, go to school, learn on your own or hire a digital marketer who is a pro in the field. But you can also give up some of the control and enlist the help of a good partner to take some of the load off your shoulders so you can focus on other things. At Robotcode, we want to help you get noticed. If you need help with SEO, you are always welcome to contact us. We'll set up a meeting to tell you more about ourselves and what we can do to help you and your business.

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