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Time often plays tricks with us. The skills only few used to have are more common nowdays. Especially in the 21st century, when everyone is involved in photography. However, only a few stand out as true photographers. Others work with a telephone pixel. Those who do not understand the difference between good and mediocre photography suffer the most. They are usually service users who are willing to do the job for any money in exchange for an hour's work.

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In those cases you get the same quality. Or 'quality'. Unfortunately, it is served to the public, which is the ultimate judge. Their words may not always be heard, but they will be felt through the competition's success. The secret to good photography lies behind good perspectives. It is a highly valued skill that requires strong equipment capable of matching what the task asks for. Besides the equipment, the photographer makes decisions. He must have a sharp eye as well as the ability to sense the pulse of the market. He must feel the moment suitable for capturing photos. He plays with the environment while creating a imaginative zone in which the finished product will be displayed. A product he delivers can be a credible representative of the story you want to tell the public. It may also be the best thing that has ever happened to you. Of course, such a photographer must be a master of his craft. It is the only way to make his business sustainable, both for customers and for himself. Some people can't make a living from their art. Some artists are surviving, while others are enjoying life. But, there are people who benefit from the work of others (more than the creator). Those are the business people who dare to invest in good photography. However, good photography is only the tip of the iceberg that carries a business project. Moreover, it is a puzzle that must fit into the story. If you have the right team, you can assemble such a Rubik's cube faster and better.

A good photo is half the battle. Or is it?

The history of photography is long. It is intertwined with the great names of photography. But the point of it isn't knowing everything. If wit hall the knowledge one does not know to apply it, then all the work is in vain. Nobody can take our knowledge away from us. But they can take our job. Especially if it is done poorly and being done poorly is the only reason why the public remembers it.

The best example of how far we've come since the days when we knew who the leading photographers in our city, country, or even continent were can be seen on Instagram. It has given the world professions that make money at the speed of light. These are influencers, bloggers, IG photographers, IG models, IG photographers... These are all professions that can survive in the online world. But even among them it is easy to find the best ones. The best one survives despite the competition. It is the one with the most followers, likes, and comments as a result of its good photography.

Posting a photo seems easy. And it is easy if you do not want to make money out of it. Or if your target group are real-life friends, online friends or acquaintances. If you want to become a serious name and make a serious story, then you need a good photo. The one with every single element well positioned. The one that offers what others do not - a quality that sells itself.

A good Insta story needs a photo with good lighting. It determines the quality of a good post. However, lighting is not something that depends on the weather or the room in which the photography is taken. It can be adjusted. Setting up the proper lighting asks for knowledge that can hardly be acquired through an online course or a YouTube tutorial. However, such knowledge is enough for private Instagram "projects". Everything in photography is a matter of balance. If we want to balance the story to profit and a well-done job, we need to work with a team that knows its job. Our team must know how to set a contrast. How to put a focus. A team that does not waste the time capturing the moment but has a clear vision.

Another thing that cannot be neglected is composition. It will ensure that the photography stands out from the crowd or that it is simply imperceptible. Composition has its own rules that are directly applied. It is not just a matter of perspective, but of the whole story so normally changes during the time. It only takes one too much blurred shot to ruin the entire story. Online glow must be very likable and recognizable too. Otherwise it is not valued.

Browsing IG profiles you can see some accounts have combined colours in the specific way to represent their public style. They often use pastel tones and the style of each post matches the previous and the next one. The style in which you present yourself is a matter of taste. The taste in the virtual world must be of high quality and unique. Tastless content isn't the way to success. The level of interaction with users is higher in template IG profiles. The template attracts attention. The simplicity attracts the most attention. It doesn't exhaust you. It hypnotizes, caresses the senses, sells and buys the product. If everything is stylistically perfect a good template re-recommends a product. A self-selling product is the best advertisement.

You don't meet a good photographer everyday. The one with exceptional skills isn't easy to find. It requires knowledge of all the elements brought to us by a day, a studio or a poorly lit office where photography is taken. A good photo is half the road taken. But only if it is done by someone who knows how to do the job well. If the person behind the lens (or, worse, the phone) lacks theoretical and practical knowledge, the job may be a waste of time, money, and nerves. It leaves a tired team unsure whether it will be ready for the second round.

What details should the photographer pay attention to?

Each detail of a photo is important. It must be perfect, meaningful and relevant to the project equivalent. As in any job there will be many attempts. But with a serious team, the number of attempts will be cut in half. And time will be money that pays off. It is very important what is in the photo, even if it is only a flowerpot with a white background. Composition is the most important aspect of photography. It is composed of lines, shapes, textures, colors, sizes, and depths.

Lines are the first front line and can be a difficult task. They can be horizontal, vertical or intertwined with physical and psychological factors. They can be straight, rounded, or a combination of the two. They can be zigzag, but they are present in every photo. You don't want to miss them, nor you can, even if you are looking at an empty canvas. If you are familiar with the matter it will talk to you. If you are not, this process will cost you dearly.

The next photography element to pay attention to is shape. It often concerns photographers because it doesn't always fit into the system. It is a two-dimensional component of the composition with its own width and depth. It can be geometric or organic. It can be slightly manipulated depending on how the photographer's preception. It can collaborate. But it can also cause problems on the spot and deduct points if the photographer’s practice is not up to par. Shapes can be found all around us. A photographer knows how to turn a shape into a business. It will not only serve a purpose, but it will double its purpose once its outlines start to pay off.

The photograph's form has three dimensions: depth, width, and height. It can be either simple or complex. If you know the craft, the shadow is a form feature that can be a good teammate. However, when the texture of the composition comes into effect the procedure can become complicated. Smooth texture also means a smooth interaction with light reflection and other segments. The great thing about texture is that it can be a true art when an experienced photographer plays with not only the perspective of photography but also with lighting. Colour is already a dominant player. It gives you points that no one can take away unless you tone its elements (hue, value, saturation) from an incorrect perspective. Photography is a two-dimensional depiction of a three-dimensional scene. Depth, as an accompanying element, gives strength and monetary value if it evokes the viewer's deep emotions. Such perspectives are explored in photography, and if captured, are highly valued.

Five Fundamental Elements of Photography

In order for the finished product to appear simple you have to do a lot of complex actions. People believe that you simply click a button and the job is done. They think it is very cost-effective. Well, it is, but only if you have people who are willing to pay for a good photo. Knowing photography requires a lot of things. One of them is the time spent learning. Another is the time invested in practice. A photographer also needs time to break into the market and establish a reputation. The quality is accompanied by photos of high quality. When they start to gain in price, they will eventually become priceless. Good art is not only beneficial to the mind and spirit, but also to the bank account. Each photo aims to awaken emotions and create a feeling that conveys the story. It attempts to capture the moment that the photographer witnessed.

However, some elements of a quality photography can only be understood by experts. The basis consists of good light, color, moment, composition, and distance. Some claim that it is easy to collect all the elements in one frame and justify expectations (yours and others). But they are either dishonest or extremely skilled. A photographer who tries to capture all these elements is the one who aspires to be very good at his job.

In photography, light is the basic element. Playing with it can bring additional elements. One of them is the addition of depth to photography. It is the most important element for making good and beautiful photos. Color can elevate a story to a new level. It can arouse emotions in the person who values the photo. However, in a game where the contrast is the captain of the boat, color plays a major role. 

Capturing the moment means merging all the elements. It provides forever existinf proof to the story of what it looks like when art is memorized by the lens. Not every photo will be captured at the moment. But it will certainly tell a story of composition. It is the fourth element on our list, but it is also essential. It is gained through practice. It can turn the most ordinary scene into a captivating story. However, the most attention is drawn to a photographer who distances himself from the subject to produce better and higher quality photography. The distance that manifests at a given moment leaves an impression on us. The photographer must sense the right distance from the subject or object. It is a process that necessitates experimenting with time and the crucial accompanying elements. Yet, one wrong step, a step too far away from the object, can shatter the entire frame. Nobody can guarantee that it will repeat with all the previous conditions. However, the photographer's power is to capture the entire story from the same or better perspective.

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